Who is Your Icon? - Amir Tsarfati

Updated November 04 2025 In Amir Tsarfati

Who is Your Icon? - Amir Tsarfati We are surrounded by icons, those who set a standard toward which we strive. Maybe it is a singer or a dancer or a teacher or a sports star – these icons make you think about something, do something, react to something. With so many lifted by this world onto pedestals, it is essential that the icon that we strive to be like is the One whom God desires for us to emulate - Jesus. Join Amir Tsarfati for his new teaching in which he asks the essential question Who is Your Icon?

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1 comment

  • Summer Durand June 10 2021 posted by Summer Durand

    Your messages help me to grow in Christ, and to keep up with our changing times. What did we all do before you came upon the scene???
    Summer Durand
    84 years in this old, deteriorating body
    41 years in the body of Christ
    Thank you.

Written by
Amir Tsarfati

Founder & President Behold Israel. Amir Tsarfati was born in Jerusalem, Israel, to a Jewish family. He grew up in that region and has lived in Israel all his life. While fulfilling his military duty, Amir served as the deputy governor of Jericho, and was part of the unit that negotiated and coordinated with the Palestinians during the Israeli withdrawal from the city. Following his military service, Amir studied at Israel’s School of Tourism at the Hebrew University in Jerusalem. He worked as a licensed tour guide for Sar El Tours and Conferences, and was eventually promoted to CEO. While guiding dozens of church groups from all over the world, God convicted him of the great need – particularly within Evangelical Christianity – to explain Israel and its role in God’s plan. In 2001, Amir founded Behold Israel while maintaining his career in tourism. But it wasn’t until 2014 that…

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